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Internet Internet. A new situation
A new way of marketing business
Internet is changing the business world in the same way radio and TV did. Three things have suffered a mayor change since the expansion of the Internet: nearly unlimited access to information, immediate communication and the change from a national o regional market to a global one.

But what has really changed is the world of marketing. The Internet has had the double effect of "equalling" big and small companies , and drastically reducing marketing costs.

The most interesting part is that it has opened a new area for marketing. 88% of Internet users (source:Gerogia's Institute of Technology tenth WWW User Survey) arrive to WebPages through search machines. Being within the first positions of those search machines is paramount.

Your targeted audience is receptive to the results offered by a search machine. Users get to you without being bombarded with publicity. We all have a dose of distrust towards advertinsing. This feeling is practically absent towards the results offered by search machines.

Therefore, professional web marketing is essential.
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